The Golden Archer Award bestowed by the Comité Royal Belge de la Distribution (Belgian Royal Committee of Distribution) in cooperation with Distribution d'Aujourd'hui (Distribution Today) recognizes the contribution of innovative companies to the dairy sector and on January 22nd 2008 Vache Bleue's Zero Lactose® range won in the best introduction class.
"We are delighted to receive this prestigious award. The fact that it's sponsored by the distribution industry indicates that they truly value the products and their potential. We are proud to have been honoured in this way and it is a testament to Valio's ability to develop world-beating health concepts," Jos van Baelen, Marketing Manager at Valio-Vache Bleue. Valio's Belgian subsidiary also won a Golden Archer in 2004 for Valio Gefilus®.
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