Valio - Vache Bleue S.A.
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| Valio in Belgium since 1927 |
Turnover EUR 56 million
Personnel 137
Brands: Valio, Vache Bleue (Belleligne, Selection Cuisine, Selection Traiteur), Zero Lactose
Prepacking of cheeses (plant)
Fresh pack facilities
Sales through retailers, wholesalers, horeca/industry sectors
Chilled transport facilities and Cross Docking
Storage and order preparation of bulk food products
Valio has occupied a significant market position in Belgium since the 1930's. Valio - Vache Bleue S.A. is a Valio International subsidiary that packs, markets, sells and distributes Valio Emmental, one of the leading imported cheeses in the Belgian market. Valio blue label Emmental has a roughly 30% market share in consumer sales.
In recent years, Valio - Vache Bleue has successfully converted itself from more than just a wholesaler into a cheese packing and logistics specialist. The company broadened its scope further by acquiring a freshpack operation in May 2003.
Valio Vache Bleue is in fact Belgium's biggest cheese wholesale business and also runs a cheese packing operation along with retail distribution. It is located around 25 kilometers south of Brussels, near the famous village of Waterloo.
The packing facility handles some 7 million kilos of cheese annually. The distribution warehouse linked with the facility is modern and fully automated. The company also distributes other dairy and food products to retailers.
Valio has a positive image in Belgium thanks to the Finnish origin of pure, natural and high quality products and their link to well-being.
The Belgian cheese market being ecletic, distinc presentation is vital. That is why Valio-Vache Bleue is selling their products under several brand names. Sélection Cuisine stands for all cooking cheeses, in particular the grated cheese mixes. Belleligne is the brand for well-balanced and low-fat cheeses. Sélection Traiteur is used for the cheese slices. The Valio brand is used Emmental with the Finland Purity claim, but also on top of the Zero Lactose products, as Belgian consumers identify Valio as a solid brand for functional, high-quality products.
Zero Lactose range is divided in two groups, one with the cooking ingredients, e.g. milk, cream and butter, and another one with the cheeses e.g. gouda slices, emmental slices, blocks and grated.
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Valio-Vache Bleue S.A.
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