Sponsorship emphasis responsibility and children and young people’s well-being
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Valio continued its co-operation with figure skater Kiira Korpi in 2010, and she will be our primary sponsoree in 2011, too.
In 2010, Valio also supported the Finnish Alpine Ski teams, the Children’s Day Foundation, and the Kaustinen Folk Music Festival. The agreements made with these parties have now expired.
New sponsorship targets are being sought with our focus trained on responsibility, and children and young people’s well-being. Valio is supporting e.g. the Power Cup volleyball tournament for children and young people in Lahti in June 2011.
Partners have to be an appropriate fit with Valio’s value Responsibility for well-being.
In 2012, Valio will be the main sponsor of the Jukolan viesti orienteering relay. The event has been renamed Valio-Jukola.
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| Valio’s expertise benefits different sectors of society |
Valio personnel contribute to a number of bodies as experts in e.g. milk production, milk processing, milk research, the well-being of cows, and nutrition.
Valio’s key stakeholders are its customers, consumers, personnel, the media, authorities, its suppliers and Valio Group dairy farmers.
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In 2012, Valio will be the main sponsor of the Jukolan viesti orienteering relay, which will be renamed Valio-Jukola. This is the first time the relay has a partner’s name attached to it.
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Valio’s most important recipient of sponsorship is currently figure skater Kiira Korpi. She can be seen in Valio’s advertising as well as events the company organises.
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