Valio named number one for corporate responsibility
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Valio has been named three times as the most responsible company in Finland
In two corporate responsibility surveys commissioned by Finland’s national daily newspaper Helsingin Sanomat (2007 and 2010), consumers named Valio the most responsible company in Finland.
A survey commissioned in 2009 by trade magazine Osuustoiminta named Valio the number one food industry company for corporate responsibility.
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| Ethical operations affect buying decisions |
According to the Helsingin Sanomat surveys, ethical and responsible business operations are exerting a growing influence on Finnish consumer choices.
59% of the respondents (2007: 35%) thought that a company’s commitment to ethical and responsible operations affects their buying decisions a lot or quite a lot.
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| Valio is the most positive youth brand in Finland |
15–30 year-olds named Valio the brand that generates the most positive emotions.
(Source: National Youth Survey, 15/30 Research, March 2010)
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Finnish milk’s quality image is in good shape. In the “Maito Kansallisjuoma 2010” (Milk, the national drink 2010) survey, 39% of the respondents gave milk the highest possible rating, i.e. 10. (Source: TNS Gallup Oy, November 2010)
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