Focusing on taste
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Taste is one of the key factors that affect consumers’ buying decisions. Consumer feedback is needed at various stages of new product development. The Consumer unit, which is part of the Valio Renewal division, draws up a plan at the beginning of each development project for the required consumer and taste tests and possible consumer benefit surveys (Feel the benefit). In autumn 2010, the Consumer unit introduced e.g. an online interactive panel.
Valio commenced collaboration with the Aalto University in 2010, an initiative that will hasten the introduction of new kinds of research mode and methods. Courses, seminars and theses focusing on topics selected by Valio are ongoing.
Valio researches dairy products’ potential to enhance immunity and promote weight management.
Milk has by nature a high protein content, and milk proteins are important building blocks for the body. One of the milk proteins, whey protein, has been found in studies to promote muscle growth, recovery after exercising, and weight loss, as in all three cases does the calcium in milk.
Valio’s leading innovations include tasty, immunity enhancing Valio Gefilus® dairy products and juices, plus Valio lactose free products that taste just like fresh milk and are manufactured using Valio’s patented method.
The efficacy of Valio Gefilus® products is based on the LGG® lactic acid bacterium, the world’s most researched functional lactic acid bacterium, or probiotic. The LGG® lactic acid bacterium has been researched in 501 scientific studies, its effects have been studied in 161 clinical trials, and its effects on strengthening immunity have been shown in 49 studies. In 2010, Valio Gefilus® products celebrated 20 years of helping to enhance consumers’ immunity.
In April 2010, the “Miten Suomi voi?” (How is Finland?) national well-being barometer and well-being brands survey 2010 named Valio Gefilus® the fourth most valued well-being brand in Finland. The Valio Gefilus® brand is recognised – depending on the product group – by around 90% of Finns.
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