Licensing partners employing Valio Zero Lactose™ technology also benefit from support in the form of an easily adaptable marketing communications platform based on Valio’s cultural and commercial experience and expertise in product localisation.
In countries where awareness of lactose intolerance is low, nutrition based marketing helps remind health care professionals and consumers of the essential nature of calcium and other milk nutrients in a healthy diet. Education is perhaps the single most powerful communications tool supporting the success of Valio Zero Lactose™ technology.
Site map