Valio is the clear market leader in lactose free products in Sweden.
Valio Sverige launched its first lactose free products in 2002 and now offers the largest portfolio in Sweden, selling as many as 30 different items under the popular Valio Laktosfri® brand.
This includes lactose free varieties of all the basic fresh dairy products and yoghurts as well as more specialised cooking and other value added products. These introductions have had a clear positive impact on the success of Valio and its products in Sweden.
The new oval shaped Valio Laktosfri® logo makes it easy for lactose intolerant consumers to find just what they need on their local shop shelves.
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