Valio focuses on fresh dairy products and successful value added products such as lactose-free milk drinks in Sweden. Valio is the market leader in the lactose-free and low lactose segments and works with local players seeking greater access to fresh dairy product markets.
Valio is a niche marketer in Sweden, where the company specifically targets the yoghurt segment of the dairy market. This position allows Valio to accurately respond to changing customer demands for yoghurt, by rapidly launching additional products and flavours to suit new tastes.
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