Valio Group strategy
|The values and mission form the basis for all Valio operations.
|To promote the business of Valio milk producers.
|Value and operating principles|
|Responsibility for well-being|
- We create genuine innovative products
- Customer and product profitability guide our operations
- We take personal responsibility and learn from experts
- We generate robust results and secure the future
|Valio brand products will be market leaders in Finland, Russia and Sweden.|
Other business operations will generate over 10% of Valio milk profit.
|Valio Group financial goal|
|Milk margin(* is on a par with the best European dairy companies. |
*)Milk margin = Net turnover minus other costs excluding depreciation and the producer price and interest on shareholder loan paid to the owners.
|Valio Group strategic bases|
|Valio brand products will deliver the best possible return on our owner cooperatives’ milk|
Our success will be determined by the consumer benefit and the value we create for our customers
Consumers will pay for tasty products and convenience; customers for efficient distribution and high supply performance
World class production plants and a regular flow of orders from nearby markets will guarantee peak production efficiency