Valio Russia
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Valio domestic portfolio of products
Turnover EUR 283 million
Personnel 317
Brands Viola, Valio Butter (imported butter market leader in Moscow and St. Petersburg), Valio Oltermanni, Valio Gefilus, and a wide range of fresh products
Sales through retail chains and industrial customers as well as distributors
Valio is one of the biggest and foremost food companies exporting to Russia. Valio's Russian operations has been organised under OOO Valio covering activities in St. Petersburg and Moskow.
Valio founded ZAO Valio St. Petersburg in 1994. The company is responsible for the sales, marketing and distribution of Valio products in Russia. Sales are channelled through two main distributors in Moscow and one in St. Petersburg, as well as direct deliveries to shops in Moscow and St. Petersburg. The key market areas are Moscow, St. Petersburg and selected regions.
Valio is strongly placed in butter, cheese and processed cheese in Russia. Valio Butter and Viola processed cheese hold a strong position in their product groups. Valio Butter has won the Brand of the Year Gold Award several times in its product group in a contest arranged annually in Russia. The biggest sellers in fresh dairy products are sour cream, cottage cheese, yoghurts and creams.
Valio's strength in Russia is based on brand positioning and its emphasis on high quality.
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