Valio offers around a thousand different consumer items in Finland and just as in any country many are market, culture and consumer specific. Valio subsidiaries know their national markets just as well and coherent co-operation yields positive results through adapting the range to suit different market expectations.
Built around emotions, images and expectations related to Valio products, the strong Valio brand is the foundation of the company's future. The brand is based on its Finnish origins and trustworthiness, summed up by Valio's core value Responsibility for well-being. The Valio brand promise of Promoting a balanced life means that Valio dairy products come with the unique Finnish taste and well-being you can trust.
The message behind the Valio brand will become even more important as the company's international sales continue to grow. Valio's pure and high-quality products are perceived by an international audience as an inspiring Nordic alternative.
Competition may be tough but an internationally well-known and respected brand is of tremendous value.
Valio brand promise
Valio has a strong house brand built on trustworthiness and responsibility whose promise is to promote a balanced life by creating good feelings, happiness and enjoyable sensations.
Valio is in the business of Bringing taste to life!
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