Valio as an international company
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Valio Ltd has operated as an exporter in international markets for almost one hundred years. The company was founded in 1905 to organize butter exports to the UK.
Valio strategy has been to establish itself abroad primarily through its own subsidiaries. This includes e.g. a presence in Belgium since the 1930's, operations in the US from 1955, and subsidiaries in Sweden, Estonia and Russia since the early 1990's.
Finland became a member of the EU at the beginning of 1995. This meant a completely new kind of operating environment for the dairy industry like all others, as products were able to move freely throughout the EU without border protection, import charges or export subsidies. Valio had emphasized its customer orientation since the mid-1990's. The company has targeted closer cooperation and partnership with retailers and suppliers, in addition to meeting customer needs.
Sales responsibility has been increasingly handed over to subsidiaries. The goal is local presence in the principal market areas. Valio now has subsidiaries operating in all of its key export markets: Russia, Sweden, the Baltic States, Belgium and the United States.
The most important Valio International product groups are cheeses, butter, powdered ingredients and fresh products.
Key international markets include nearby countries Russia, the Baltic States and Sweden, along with other EU countries and the United States. Valio International also has a significant presence in specifically targeted areas such as China and Middle East.
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