Valio Group strategy
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| The values and mission form the basis for all Valio operations.
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| Mission |
| To promote the business of Valio milk producers.
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| Value and operating principles |
Responsibility for well-being
Operating principles
- We create genuine innovative products
- Customer and product profitability guide our operations
- We take personal responsibility and learn from experts
- We generate robust results and secure the future
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| Vision 2020 |
Valio brand products will be market leaders in Finland, Russia and Sweden.
Other business operations will generate over 10% of Valio milk profit.
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| Valio Group financial goal |
Milk margin(* is on a par with the best European dairy companies.
*)Milk margin = Net turnover minus other costs excluding depreciation and the producer price and interest on shareholder loan paid to the owners.
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| Valio Group strategic bases |
- Valio brand products will offer the best possible return on our owner cooperatives' high value milk.
- Our success will be determined by the consumer benefit we create.
- Customers will pay for tasty products and convenience as well as efficient distribution and high performance supply.
- World class production plants and a regular flow of orders from nearby markets will guarantee peak production efficiency.
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