Valio Group strategy
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| The values and mission form the basis for all Valio operations.
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| Mission |
| To promote the business of Valio milk producers.
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| Value and operating principles |
Responsibility for well-being
Operating principles
- We create genuine innovative products
- Customer and product profitability guide our operations
- We take personal responsibility and learn from experts
- We generate robust results and secure the future
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| Vision 2020 |
Valio brand products will be market leaders in Finland, Russia and Sweden.
Other business operations will generate over 10% of Valio milk profit.
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| Valio Group financial goal |
Milk margin(* is on a par with the best European dairy companies.
*)Milk margin = Net turnover minus other costs excluding depreciation and the producer price and interest on shareholder loan paid to the owners.
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| Valio Group strategic bases |
Valio brand products will deliver the best possible return on our owner cooperatives’ milk
Our success will be determined by the consumer benefit and the value we create for our customers
Consumers will pay for tasty products and convenience; customers for efficient distribution and high supply performance
World class production plants and a regular flow of orders from nearby markets will guarantee peak production efficiency
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